Reach 399,322 People Where They Already Are
We connect advertisers with the decision-makers of the household. Our network reaches 230,338 parents who control over 70% of household purchasing decisions, ensuring your message is seen by those who matter most.
Target Audience
Decision Makers
Parental Reach
70%
230,338
We target the 58% of the audience that is the parent demographic. These decision-makers control over 70% of household purchasing power, making them the primary influencers in South African homes. Our school run network ensures that your message reaches these critical decision-makers where they already are, within the environments they trust most.
Advertiser Benefits
Maximize your brand visibility with SED's national network of high-dwell screens.
High-Dwell Visibility
Position your message in high-traffic environments where audiences spend significant time.
Brand Authority
Establish trust with parents and decision-makers in a high-traffic, authoritative environment.
Predictable Reach
Target a captive audience of 399,322 people across nine provinces with precision.
Multi-Format Media
Access a hybrid network of 117 static billboards and 92 digital screens for maximum reach.
Flexible Scheduling
Optimize your ad spend with 30-second slots and daypart flexibility for maximum impact.
Multi-Advertiser Flex
Maximize your investment with multiple advertisers per screen, ensuring your brand is seen by all.
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Static Billboards
117 high-impact boards positioned in strategic school environments. These static formats offer maximum visibility and durability for brands seeking a broad, traditional reach across South Africa's school run network.
Digital Screens
92 high-dwell digital screens offering dynamic content and precise scheduling. We provide 30-second slots with multiple advertisers per screen, allowing for daypart flexibility and targeted messaging for modern advertisers.
How to Book
1
Connect with Us
Reach out to our media specialists to discuss your campaign goals and identify the most suitable school run locations across South Africa.
2
Define Your Reach
We provide detailed audience analytics and footprint data to ensure your message reaches the 399,322 captive parents and decision-makers.
3
Secure Your Slot
Choose from our 215 high-dwell screens, including 117 static billboards and 92 digital screens, with flexible daypart scheduling and 30-second slots.
4
Launch Your Campaign
Activate your advertising network and start building brand recall with our national school run media network.